STORY

Denim Sake is a miraculous collaboration of the perfect-tasting sake and Japan's most famous denim. Combining the power of sake and fashion to create new value.

Both sake and denim are produced in Okayama. Sake from Okayama has an excellent rice flavor that can be enjoyed only in Okayama, which is blessed with delicious local rice and water, a mild climate, and abundant nature.

Made with rice traditionally grown in Okayama Prefecture called "Asahi," this sake is clean and dry, yet soft, elegant, and clear. This sake can be enjoyed warmed or chilled, making you take another sip and another sip before you even put down your glass.

Kojima, Okayama Prefecture, the birthplace of denim in Japan, is home to solid craftsmanship and sensitivity cultivated through the continuous production of apparel products.
Collaboration with 241co, a brand that continues to produce denim of the world's highest standard.

After drinking the sake, remove the denim and hang it from your waist as a " bottle holder," "smartphone case," " pouch for small items," or any other creative idea of your own. enjoy your original way of using this denim.